Human curated illustration in the App Store

Khoi Vinh, on last year’s App Store redesign:

I myself paid it scant attention until one day this past winter when I realized that the company was commissioning original illustration to accompany its new format. If you check the App Store front page a few times a week, you’ll see a quietly remarkable display of unique art alongside unique stories about apps, games and “content” (movies, TV shows, comics, etc.). To be clear: this isn’t work lifted from the marketing materials created by app publishers. It’s drawings, paintings, photographs, collages and/or animations that have been created expressly for the App Store.

This whole writeup is terrific, but what really struck me was this Pinterest catalog pulled together from screen grabs Khoi took of various App Store pages. Fantastic work on all counts.

And bravo to the App Store team for pulling this off.