Google adds AR object identification to its Camera app

Watch the video below (courtesy of The Verge) to get a sense of Google’s state-of-the-union in terms of augmented reality and object identification. The big move Google made is promoting this technology to the Camera app, giving up precious screen real estate to a Google Lens button.

Augmented reality is one area where Apple has held its own, perhaps even moved ahead of Google in some ways. But this exposure of the Google Lens platform at the highest level is a strategic move by Google.

26 days until WWDC.