Hodinkee:

Sir Jonathan Ive, Chief Design Officer of Apple, Inc., is sitting across from me at a seamless white oak table. We’ve met a few times before, and I know he cares about watches. He must, right? But I’ve never actually asked him. So I do. And thank God, he does – he recounts a tale of buying an Omega Speedmaster Professional in the early ’90s.

I exhale, because the hypothesis of this interview, at least in my mind (likely not in Apple’s), is that the watch industry and its all-too-vocal supporters have got it all wrong. Jony, the creator of what is, by at least one definition, the number one watch on Earth, is a friend, not a foe. But, like any great question of power and influence, it’s not so simple.

Ive can be obtuse in interviews sometimes but it’s still interesting to read his thoughts about design.