Spotify beefs up its free tier

TechCrunch:

Today at the Gramercy Theater in NYC, Spotify’s Chief R&D Officer Gustav Söderström announced a brand new free version of the Spotify mobile app.

By leveraging their investment in machine learning, Spotify’s new free tier recommends music to users on the fly. That said, the free tier has always limited users to shuffle. With the new version, users can listen on-demand to whatever song they want, as many times as they want, as long as those songs appear on one of the 15 personalized discovery playlists like Daily Mix, Discover Weekly, Release Radar or Today’s Top Hits.

My wife prefers Spotify over Apple Music (Apple Music’s selection of her favourite tunes is woefully inadequate) so this news will make her happy.