Amazon touts 100M Prime users as Apple quietly passes a quarter-billion paid subscriptions

Daniel Eran Dilger, AppleInsider:

Apple now has a customer base of more than 250 million paid subscriptions across its Services offerings of Apple Music, iCloud and App Store continuing payments. Viewed against Amazon’s recent announcement of 100 million Prime members, that figure is substantial. But Apple is also adding around 30 million new subscriptions every quarter.

Fascinating perspective comparing Apple and Amazon subscription numbers. As I’ve said many times, it’s all about the ecosystem. HomePod brings Apple Music subscribers, enough to justify the development cost. iOS devices bring iCloud subscriptions. There’s a steady contribution of subscription money flowing in from HBO, Hulu, Netflix, etc. It all contributes to the services bottom line.