Amazon press release:

Amazon and Best Buy today announced a collaboration to bring the next generation of Fire TV Edition smart TVs to customers in the United States and Canada. As a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Insignia and Toshiba, beginning this summer.

And:

The newly designed smart TVs come with the Fire TV experience built-in, uniquely bringing together live over-the-air TV and all your streaming content into one easy-to-view location. Connect any HD antenna and instantly use Alexa to search for and watch broadcast TV, or choose from a vast catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and many more. Fire TV Edition includes a Voice Remote with Alexa, making it easy to launch apps, search for TV shows, play music, switch inputs, control smart home devices, and more. It can also be paired with any Echo device allowing you to easily use your voice to control your TV experience hands-free with Alexa.

I see this as a real challenge to Apple and Siri, as well as to Google. But I also worry about privacy and security implications. So much to unpack here.

There’s also the concept of buying two different technologies that are evolving at different rates, bundled together into one expensive, inseparable package. How often do you replace your TV? And how often do you replace your TV box (think Apple TV or ChromeCast)? If they are one and the same, seems to me it’d be problematic to change one without changing the other.

Wonder what Apple has planned on this front.