Facebook, your shadow profile, and those Apple talking points

Facebook. What a mess. Mark Zuckerberg’s two day appearance before Congress has everyone riveted. He’s clearly been incredibly well prepped, expertly responding without answering.

Tons has been written about this, but here are three posts that stood out to me:

  • Carolina Milanesi of Creative Strategies walks you through this reaction poll, asking questions about Facebook and trust.

One takeaway:

Only 15% of our panelists said there is nothing Facebook can do to regain trust as they are just ready to move on to something else.

I would have thought that number would be much higher.

First things first, this is absolutely worth reading. Gruber digs deep, deconstructs those talking points. Brilliant.

I have to say, I am surprised that no one in that room thought to bring up a comparison between Apple and Facebook when it comes to privacy. Would have been good to give some expert witnesses, who really understand the subtleties at play here, the chance to ask Zuckerberg some specific questions, to help guide the conversation.

  • Finally, here’s a video (embedded below) from The Verge’s Russell Brandom, talking about Facebook, Zuckerberg’s testimony, and shadow profiles. It’s only 3:28 and well worth your time.