Facebook is going to limit how much data it makes available to advertisers buying hyper-targeted ads on the social network.

More specifically, Facebook says it will stop using data from third-party data aggregators — companies like Experian and Acxiom — to help supplement its own data set for ad targeting.

I thought this part was particularly interesting:

Apparently it’s not important enough to Facebook’s revenue stream to deal with a potential headache if something goes wrong.

So even though Facebook is cutting out the use of third-party aggregators, they are still going to make enough money that making this move won’t really affect the bottom line.