“Privacy means people know what they’re signing up for. In plain English, and repeatedly. That’s what it means.” I love these (bittersweet) videos of Jobs in these kinds of settings. The cynic in me says it’s easy for Apple to take this stance because their business model doesn’t depend on them accessing data in the way that Google, Facebook and others do. But the optimist in me believes that Apple, even now, fervently believes in privacy in the way that Jobs is describing in this video.