Erasing complexity: The comfort of Apple’s ecosystem

I absolutely love this long piece by MacStories own Federico Viticci. Federico explores an important Apple theme, that Apple products are much more than the sum of their parts, that the surrounding ecosystem is the rising tide that lifts all boats. The ecosystem makes each Apple product easier to use, adds value to each product.

Here’s one quote about AirPods and the potential of Apple-branded over-ear headphones that, to me, really brings this point home:

For me, the best headphones aren’t necessarily the ones that sound “the best”. Sure, there is a time and place for sitting down, putting on a great pair of quality over-ear headphones, and just listening to music. I still do this with the H6 and Momentum Wireless, and it’s exactly why I hope Apple is indeed working on their own over-ear headphones. But over time I’ve realized that the absolute best sound reproduction isn’t my priority. Simplicity, reliability, and fast access to audio in my ears is what I’m looking for.

This really clicks for me. It’s why I don’t get too wrapped around the axle when Siri doesn’t quite get my intent. There’s so much value simply having the ability to do the things that Siri does well, that I am OK working around the things that Siri has not yet mastered.

Great job by Federico. Read the whole thing, see if you don’t agree.