Apple grabs two-year lead in Face ID 3-D sensing race

Reuters:

Most Android phones will have to wait until 2019 to duplicate the 3D sensing feature behind Apple’s Face ID security, three major parts producers have told Reuters, handicapping Samsung and others on a technology that is set to be worth billions in revenue over the next few years.

And:

Tech research house Gartner predicts that by 2021, 40 percent of smartphones will be equipped with 3D cameras, which can also be used for so-called augmented reality, or AR, in which digital objects cling tightly to images of the real world.

And:

According to parts manufacturers Viavi Solutions Inc, Finisar Corp and Ams AG, bottlenecks on key parts will mean mass adoption of 3D sensing will not happen until next year, disappointing earlier expectations.

That means that China’s Huawei, Xiaomi and others could be a total of almost two years behind Apple, which launched Face ID with its iPhone X anniversary phone last September.

Supply chain management is a critical part of Apple’s product strategy. The more of its parts and raw materials that Apple can control, the more accurately it can plan for a product’s release and lifecycle.

And if Apple can control an up and coming vital technology, preventing rivals from shipping competing product? That’s a game changer.