Google Maps blog:

We’ve brought the richness of Google Maps to the Unity game engine. We turn buildings, roads, and parks into GameObjects in Unity, where developers can then add texture, style, and customization to match the look and feel of your game. This means that they can focus on building rich, immersive gameplay without the overhead of scaffolding a global-scale game world.

This is fascinating. Google has taken their real world maps data and offered it up to game developers. No need to invent a world for your game, just use the real one.

To truly get this, watch the video embedded below. Is this a potential path for Apple and Augmented Reality?