CNET:

Need an incentive to exercise? Maybe the chance to land an Apple Watch could help.

That’s what UnitedHealthcare is hoping, anyway. The health insurance company is integrating the Apple Watch into its UnitedHealthcare Motion digital wellness program, which gives people access to activity trackers that then allow them to earn up to $1,000 a year if they meet daily walking goals.

And:

After paying tax and shipping, anyone enrolled in UnitedHealthcare Motion can get an Apple Watch Series 3 and have the option to apply earnings from the program toward buying the device. After that, their earnings are deposited into their health savings account or health reimbursement account to help cover out-of-pocket medical expenses.

Great move.