Apple calls on Spike Jonze and FKA twigs for a gorgeous HomePod ad

Ad Week:

The 48-year-old Oscar winner has directed a new four-minute short film for Apple’s HomePod speaker featuring yet another marquee collaborator—the English musician and dancer FKA twigs. The result is a stunning piece that’s charming, surreal, emotional, playful, theatrical and utterly compelling—one of the most remarkable ads of the year so far.

This is no overstatement. Gorgeous ad. Watch it yourself. Worth every second.