Amazon taking photo of your front door, showing proof of delivered packages

Amazon Help:

Amazon Logistics (AMZL) may take a photo on delivery when a package is left unattended. Capturing delivery photos is intended to help customers see that their package was safely delivered and where. The photo will focus on the placement of the package. If a photo on delivery is captured, it may show up when you track a package from Your Orders.

And here’s a tweet showing the customer experience:

This has all sorts of implications. First off, is this a sign that Amazon will shift its stance on refunds when packages are stolen off the porch? Currently, Amazon sends a replacement, no questions asked. Is the value here purely for notifications, or will Amazon use this as proof and, combined with their drop the package inside your house Key program, shift responsibility of package theft to the homeowner?

But there’s also a massive data collection effort underway. Amazon is creating an army of workers who are being trained to take pictures of people’s houses. As is, this is valuable mapping data. But to me, this also hints at a huge potential next step. Amazon might use this camera-laden workforce to take other pictures. Not suggesting something nefarious, more saying they might create a powerful database that can be used for queries like:

  • Here’s a picture of a house, what’s the address?
  • How many houses have electronic doorbells installed?

Huge potential.