When someone goes to the lengths of making counterfeits of your products, it’s at least a sign you’re doing something right. And it deserves a minute of flattery.
But when Chinese counterfeiters tool up and make copies of your product, send that inventory to Amazon, then overtake the real product’s buy box by auto-lowering the price – it’s a real problem. Customers are unknowingly buying crap versions of the product, while both Amazon and the scammers are profiting, and the reputation you’ve built goes down the toilet.
And if you’ve paid Amazon a boat load of money to advertise the product you’ve designed, built, invested in, and shipped – it’s further insult to injury. And when new counterfeit sellers keep popping up every week so you have to play whack-a-mole with Amazon, who take days to remove the sellers, it’s the beginning of the end for your small business.
Follow the headline link, take a look at the picture, a screen capture of an Amazon listing. Can you tell that this is a counterfeit? It says ElevationLab, in the form of a link, right above the product name. In this image, the product is sold by “suiningdonghanjiaju Co Ltd”. According to ElevationLab, they do not sell to wholesalers, so (the way I read it) if it’s not sold by ElevationLab, it’s counterfeit.
I went onto Amazon and looked up the product myself. Here’s a link. When I looked it up, I got a product sold by Crystal Sylvain, but with the same ElevationLab link at the top. Presumably, this is a counterfeit as well, perhaps an alt version of “suiningdonghanjiaju Co Ltd”.
How are we supposed to tell? I want to support the original designer/maker, not help rip them off and put them out of business.