Sonos throws shade at Apple

The folks at Sonos tweeted this to Apple this morning:

Good luck with your #homepod launch @Apple. We made you a playlist.

And they linked it to a playlist. But not just any playlist – one that sent a message to Apple.

Hello / Apple / Something About Us / Together / Feels Right / Even Though / You’re Crazy / For This / Home / POD / Remember / Two Is Better Than One / Just Playing (Dreams) / It’s A Party / Everybody’s Coming To My House / Even You / Come As You Are / Fruit Machine / No Matter What You’re Told / We’re Going To Be Friends / Over Everything

Well played, Sonos.



  • Dave

    I ran into a Sonos engineer at a local pub. He stated flatly that Apple had no chance at being on par with Sonos on sound quality. I just listened…I think they are trying very hard at not worrying the HomePod is not on par with their systems.

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    • David Stewart

      He’s right is so far as you can incorporate a Sonos system into a million dollar audio system if you want. The quality of the HomePod speakers seems to be better than that of the Sonos speakers, but I’m not sure that makes much difference in the end. Sonos’s main advantage is flexibility and playing well with everyone.

      • Tom_P

        In that case it will compete with a million speakers that’s either better or cheap than it & it will fail anyway. If people want digital speaker that has AI they will go for either a) an AI & they likely get Echo because it’s cheaper or b) go for sound, and they will get HomePod. Sonos isn’t outstanding in either case. They used to sell their sound, now they can’t.

        • David Stewart

          My point was that for people who really care about sound quality none of these type of speakers are relevant. They will buy audiophile speakers. The market the HomePod wins is essentially the Bose Wave Radio market.

          • Tom_P

            That’s true to some extent but not all. For example, you can use HomePod in any room while audiophile speaker is only good in sound absorbed listening room. I’m into this audiophile business for 20 years & rarely see anyone buy audiophile grade speakers & put them in living room (unless they’re in condo). That will be a waste. Homepod is an audiophile grade speaker that’s easy to setup & you can place in anywhere in your house. That’s big selling point. Another is AI right now isn’t good enough to be a main selling point yet. That’ll be another reason that HomePod will do well.

        • peteo

          A lot of reviews think 2 sonos ones ($350 now) sound better than the HomePod. But I guess that does not matter because if the HomePod does not play the music service you have and/or can not play from the phone you have and/or can not take an audio source other then wireless then it’s sound means nothing! Apple has cut about 70% of their potential user base out.

          • Tom_P

            Apple doesn’t cut anyone off. Anyone who has iPhone can use HomePod so that’s 100% of user base. A music in any room is still a music. If $350 for the best speaker is expensive for you then tough luck. It’s perfect for every room in the house, even the exercise room. Just walk in & say “Hey Siri play my exercise playlist” and that’s it. That’s all you need. Wow.

          • peteo

            ah ok I get it, so only people with iPhone’s use speakers and people only use apple services to play their music. If you use a streaming service for your music other than apple music, well then you can use the fun airplay to stream it from your iPhone! (with out being able to use siri on the homePod to request the music) and when you leave the house the music will magically stop playing! Genius! If some one else wants to play music, well they can just stream music from their umm iPhone? oh wait they have android. Umm. No problem their 8 year old can say hey siri play artist KIzBOP and siri will wonderfully say, F’ U kid your not signed up to apple music and you don’t have a phone so you cant airplay, double F’ U.

            And yeah a lot people have houses with 2 floors, god forbid maybe even a basement room and a lot have rooms that are not fully open so a lot of people want 2 to 3 speakers through out their house.

            So yeah, apple’s potential market of people playing music though speakers is cut to about 30%

          • Tom_P

            You just try to hate too hard. Yes, it’s for iPhone, just like Apple Watch is for iPhone only. You can buy something else if you’re using Android. And AirPlay is fine. How exactly you play your song from Mac or iPhone yesterday? Oh.. AirPlay. Yes, it’s fun.. because you only have to select it once in your life & forget about it. How’s exactly that hard? And there’s also something called visual browsing that people can universally do. In many situation it’s a much preferred way of playing music when you could see a list, an album art, a lyric etc. before your own eyes and that’s what you get with AirPlay, while Echo can’t.

          • peteo

            Airplay has issues that are well known, that’s why everyone is excited about airplay 2. Also with airplay the device needs to be on and on the same network at all times. So if you leave with your phone while playing with airplay then the music stops for your family. I’m not sure what you are talking about. Like I said who wants to pay $350 for each room you want to play music in? Also currently you can not play the same song at the same time on multiple HomePods (Apple has said that it’s a coming feature though, but no date set.)

            It’s not hate. It’s talking about the limitations of this product and how Apple needs to do more to make this product as good as what’s currently out there.

          • Tom_P

            What issue with sending music to speaker? None. Another thing you don’t know what you’re talking about. AirPlay 2 is just to improve the lag for syncing with Apple TV (video), & for the 1st time.. multiroom playing. There’s no issue whatsoever for listening to music. That’s why we only have the 1st version for a good 6 years. You are clueless in this Apple audio thing, aren’t you? And last time I check, every house has one local network so what’s the problem? You just try too hard to create the problem that isn’t there & in the process showing how clueless you are. If your iPhone is out of range of your local network I bet you can hardly hear the speaker at that distance. If it’s not hate then it’s just cluelessness so stop it.

          • peteo

            People have drop outs with airplay 1 and delays. Airplay 2 adds a lot larger cache and optimization to help with these issues. As far as being on the network to play to a speaker, are you the only one who plays music on a speaker? Do you not have other people around that would also want to hear music when you are not there? A lot people do and to only have music available only when a certain person is home is not a good experience. That’s why Apple is pushing Apple Music/iCould Music with the HomePod. Your blindness to the HomePod’s short comings needs to stop.

          • Tom_P

            “People have drop outs with airplay 1 and delays”

            No, people have not. I don’t have a single problem with AirPlay since iPhone 4. That’s why I continue to use it.

            “Do you not have other people around that would also want to hear music when you are not there?” Any people with iPhone can play to HomePod even I’m not there. It’s not counted against Apple Music devices.

            I don’t want to get into an argument with a child so I’ll just simply say.. the fact that the only person who hate on it here is the clueless one just showing the strength of the product.

            Good day.

          • peteo
          • Tom_P

            It’s clear you haven’t use one when you have to rely on Google. I can only speak from my REAL experience, doh but what do I know, right?

            This will be my last reply. Like I said, I don’t want to get into an argument with a child.

          • peteo

            I have iPhone, iPad, Apple TV. I use airplay all the time. And yes it does drop out for me about 30% of the time. So these are REAL experiences. I’m not sure why the heck you keep trying to hide what are obvious deficiencies with the HomePod. With out 3rd party music services, no line in, one price point the device is not a good choice for a large part of the market right now. Hopefully people will point these out and Apple will address them.

          • Tom_P

            Please stop lying. It is clear you haven’t use one from what you posted. Don’t think for a sec that we are stupid.

            Good day.

          • peteo

            Well I guess this is a lost cause. You don’t believe what I say nor the numerous other accounts that easily searchable. When you live in a bubble the truth is hard to see.

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  • underscore

    Gotta say, my Sonos one sounds way better than an Echo and is way smarter than a Homepod. I love Apple and maybe one day the Homepod will be compelling but now, if you can also save $150 buying the Sonos One, that product has hit the sweet spot.

    • Meaux

      I took advantage of the two Sonos Ones for the price of a HomePod (because I already have my Echo ecosystem set up very nicely) and I love it.

      It has led me to consider getting the Playbar, so I can use them all as my home theater sound.

    • Tom_P

      My goal for buying speaker is for audio quality so HomePod hit a sweet spot for me, otherwise I’d have to pay much more for Devialet. 2 HomePods for me (for now).

      • isitjustme

        As someone said many know the price but few understand the quality.

        • peteo

          right on right there. I mean apple music with its 256kbps AAC rate stream is TOP OF THE HEAP in sound quality

          • Zepfhyr

            Studies show that the vast majority of people can’t tell the difference between lossless and compressed audio, though most are also not listening with studio headphones or high-end sound systems:

            https://www.npr.org/sections/therecord/2015/06/09/412271433/audio-quality-quiz-results-you-did-slightly-better-than-guessing-randomly

          • peteo

            I’m sure those studies are 100% correct. along with vast majority of people can’t tell the difference between $150 speaker and $350 one.

          • Zepfhyr

            No studies are 100% correct, because variation is a thing that exists. But considering the amount of hearing loss that occurs simply by aging due to presbycusis,…

            https://www.scientificamerican.com/article/bring-science-home-high-frequency-hearing/

            …it’s reasonable to assume that not all people will hear sound the same way, and even informal studies will show that a majority can’t tell the difference between compressed and uncompressed music. That doesn’t mean that YOU can’t, but your experience cannot be used as a representative of the whole.

            In fact, it’s generally determined that “louder is better” in acoustic and aural studies.

            But you don’t have to take my word for it. There’s plenty of information out there. The NPR story I linked above was a very informal study, but it’s worth taking their quiz to see how you do. You may very well end up in the 5% that can tell the difference, in which case you should be more discerning in what you buy.

          • Tom_P

            HomePod is in home, & in Home you can play 24 bit/192 MHz music to it just fine.

          • peteo

            Apple Music is 256kbps AAC over wifi, look it up. If you have your own music ripped, then yes you can airplay to the speaker from your iPhone but then Siri from the HomePod is a no go and if you leave your house the music stops and no one else has access to the music. So really if any one does not have a clue it’s you.

          • Tom_P

            Homepod is just a speaker. You can play anything to it. It’s not like you’re outside & have to use Apple Music. If you don’t know what you’re talking about just stop. It’s beginning to be pathetic.

      • peteo

        Hmmm Consumer Reports: Google Home Max and Sonos One Sound Better Than HomePod https://www.macrumors.com/2018/02/12/homepod-sonos-google-max-comparison/

  • Zepfhyr

    Apple Music is already on Sonos, so it’s not like the two aren’t partners. But it’s foolish of anyone (Sonos employees, fans, or otherwise) to assume that Apple can’t compete with Sonos on sound. That sounds a lot like the cell phone companies when the iPhone was announced.

    The real power in the HomePod is AirPlay (and soon, AirPlay 2). If you’ve got an Apple TV and use two HomePods in stereo, you’ve got a pretty sweet sound system in your home theater that’s a LOT less complicated than more expensive solutions.

    • underscore

      Don’t believe people are saying Apple can’t compete. They certainly can. Just saying round one goes to Sonos One on my scorecard. Your obviously scores differently.

    • Mo

      I was about to make an Ed Colligan joke when I saw your comment.

    • EVula

      My only issue with using HomePods instead of some other solution for a home theater setup is that it would only stream the audio from my Apple TV. While admittedly that is what I use to watch 90% of things (but, conversely, would cover 0% of my gaming), I don’t like the idea of having a significant downgrade in my sound system just because I watch something on disc instead, or spending money on an audio system that I can’t take advantage of at all when using my Xbox.

      Now if Apple were to release an AirPlay 2 transmitter that connected to my TV, that would change my tune pretty quickly.

      • Zepfhyr

        That is my biggest disappointment, as well. Although, I usually wear headphones when gaming, so that doesn’t affect me. Watching a DVD or Blu-Ray, though, would be frustrating.

        An AirPlay 2 transmitter would be nice, but since AirPlay has a 2-second delay (by design), everything would be off, unless there’s a way to enforce a delay on the TV, as well.

    • peteo

      Love to see how I can airplay 2 from my cable box.

      • Zepfhyr

        You can’t. That’s the drawback. I was hoping the HomePod would allow for audio input other than AirPlay or streaming, but it doesn’t. If I could use it to play my PS4 audio, I would have bought one on day one.

        • peteo

          Yeah like I said above apple has kneecapped their potential audience down to about 30%

          • Zepfhyr

            Apple doesn’t care about potential audience, they care about target audience. This is literally the exact same playbook they’ve used to launch every product ever.

  • There’s room for many players in this space.

    • Mo

      If they all work hard enough at it. Hope they do.

      • I definitely agree on one level, but also note so many other examples where some competitors go low and others go high(er) because there are customers in both directions,

        • Mo

          I don’t mind having cheaper commodity goods alongside the premium. But Apple needs more competition at its level, especially on the software side.

          • I don’t think a lack of competition is the issue there (not that I know what the problem is). Apple’s had competition in all categories from the get-go, In fact, they have always entered markets on the heels of existing competitors.

          • Mo

            I was thinking of more high-level thinking about the UI of operating systems. Work that could point out their relatively recent slipups in ease-of-use. Things like iTunes, for example.