Eddy Cue on not carrying a wallet and keys and Apple Music for Artists

Eddy Cue took the stage for an Apple Music Q&A at Variety’s Pollstar conference:

Eddy Cue, Apple senior vice president of software and services, says the goal is for everyone to have nothing in their pockets.

Well, other than an iPhone, he said, laughing.

Demonstrating the seemingly small but life-changing tech Apple is known for, Cue explained how he goes to work without even carrying keys or a wallet. “Not having keys to anything is really nice,” Cue said. “It’s simple, but it’s a big deal.”

And:

“Anytime you want to purchase something, the number of clicks, the number of things you have to do, you see dropoff,” Cue said. “Depending on how many there are, there are always huge dropoffs. With Apple Pay, you see something you want, you basically do the face ID and you’re done. It’s very easy to complete the transactions.”

And:

“For us, one of weirdest things in the music industry is the lack of transparency,” Cue said. “One of things that we want to do, specifically when we think from an artist point of view, we want to make information available to them as we have, so they can see what is actually happening,” Cue said. “Obviously it’s great for live because you can see where your fan base is, but it’s great for marketing. You can see the effects of what you’re doing basically in near-real time,” such as being on an A-list playlist.

Eddy also talks about the live concert experience and bringing that to more people. Interesting post.