How the watch site Hodinkee began selling timepieces — and started a movement

Since launching Hodinkee in 2008, Clymer has become famous to the kind folks who obsess over the subtle differences between two Philippe Patek special editions. The site serves both collectors who spend $40,000 on a rare watch, as well as those who aspire to do so, and Clymer now brushes shoulders with watch-loving celebrities while hosting the site’s video interview series, recently chatting about the Nivada Grenchen Depthmaster with chef Alton Brown and Rolexes with golfer Jack Nicklaus.

The site is unabashed watch porn.