Today Apple launches Apple Music for Artists, a dashboard designed to provide acts with hundreds of data points giving deep analytical insight into their fans’ listening and buying habits.
The easily navigable dashboard’s home page provides artists with their current number of plays, spins, song purchases and album purchases. The user can specify the time period ranging from the past 24 hours to the 2015 launch of Apple Music.
An Insights panel showcases key milestones via bullet points that highlight such information as all-time number of plays and purchases for specific songs or cumulatively.
Apple Music for Artists debuts more than two years after Spotify, Pandora and YouTube bowed their own artist dashboards. While admittedly a late entry, Apple hopes to make up for its tardiness with the depth of information available, level of transparency and the ease of use provided by the clean user interface.
Good news for Apple Music artists.
One side note: The original Billboard headline was “Apple Bows Apple Music For Artists to Provide Acts With Deep Analytics Dive”. Took me a few reads to parse that one. Music and Hollywood writers have their own headline language. You’d rarely (if ever) find the word “boffo” in a tech headline. But “Boffo Box Office”? Happens all the time in the Hollywood press.
When Hollywood folk check out the tech blogs, do they see the same alien language?