Chance Miller, 9to5Mac:

Apple today has rolled out a major redesign for the App Store web interface. The new redesign replaces the dated and clunky interface that previously housed the App Store on the web

The new redesign takes cues from the all-new App Store in iOS 11, which offers larger images, a focus on curation and reviews, and more. On the new webpage, you’ll see a larger app heading, preceded by “This app is only available on the App Store for iOS devices.”

To see this for yourself, here’s a link to today’s iOS app of the day, MUBI. Open the link on your Mac.

As Chance points out, there’s now a big warning towards the top of the page (blue background) telling you you have to go to the iOS App Store if you want to buy the app.

While the refreshed look is nice, it still feels like a broken marketing link, forcing me to switch devices (from my Mac to my iOS device) and type in the name of the app in an iOS App Store search field to find the app and make a purchase.

And this, from Craig Grannell, in a post entitled Apple’s App Store Preview needs to steal some ideas from Google Play:

It’s 2018. Apple has Apple Pay. If I’m sent to An App Store Preview page after reading an article about an amazing new iOS app, I should be able to buy it there and then, and send it to my iOS devices. Likewise, if I’m on my iPhone, I should be able to buy and send an iPad-only app to my iPad (or vice-versa). I shouldn’t have to remember it later, by sending myself an email or note.

There’s clearly a reason Apple is doing this. But to me, it’s just as clear that this is adding friction to the purchase process.