Amazon has big plans for Alexa ads in 2018

Here it comes. Now that you’ve invested in this useful tech, found a nice place for it in your workflow, we’re going to start serving up ads.

Makes me wonder if the original Echo shipped with a disclaimer that ads might be part of the experience. If not, seems like a liability for Amazon, potential for a law suit. Either way, this seems like a decidedly negative turn in that particular road.



  • vbonline

    The moment my Echo serves an ad without being asked it flies out of the window. I might not even be bothered to open the window first…

  • The HomePod team just jumped for joy. Should gurantee some solid sales.

  • Dana Pellerin

    It depends on how they implement this. If I ask Alexa to turn on my stereo and it plays an ad first, it will go straight in the trash. On the other hand, if I say “buy some soap”, I’m not totally opposed to getting a paid suggestion first even though it might get annoying.

    However, I’ve tried buying a few simple items with Alexa, like batteries, and it always selects a more expensive item than if I went to the website and browsed for myself. So that’s enough to turn me off the whole shopping feature.

  • Mo

    Don’t just throw away that Echo when it starts spewing ads at you; cannibalize it!

    Harvest the speaker’s rare-earth magnet for your refrigerator! Invert the tall case for handy kitchen-implement storage!

  • GlennC777

    I knew there was a reason I wasn’t interested in an Amazon “smart” speaker.