Amazon has big plans for Alexa ads in 2018

Here it comes. Now that you’ve invested in this useful tech, found a nice place for it in your workflow, we’re going to start serving up ads.

Makes me wonder if the original Echo shipped with a disclaimer that ads might be part of the experience. If not, seems like a liability for Amazon, potential for a law suit. Either way, this seems like a decidedly negative turn in that particular road.