Amazon, Birkenstock battle heats up

A German court has ordered Amazon not to lure internet shoppers to its online marketplace when they mistakenly search for “Brikenstock”, “Birkenstok”, “Bierkenstock” and other variations in Google.

I didn’t think the court could do this, but I guess I was wrong. They are basically telling Amazon that they can’t buy Google Adwords for those misspelled terms.

The actual reason Birkenstock is asking for this makes sense:

Birkenstock sought the injunction because it feared unsuspecting shoppers might buy low-quality counterfeits through Amazon that would erode its reputation.

Amazon said it works to detect fraudulent products from being sold. I’m not sure that’s true either—you can buy that kind of stuff all the time on Amazon.