Tim Cook: Salary details, and forced by new Apple policy to only fly on private planes

Two nuggets from this Bloomberg article:

Cook’s incentive pay totaled $9.33 million for the year ended Sept. 30, the Cupertino, California-based company said Wednesday in a regulatory filing. He also took home $3.06 million in salary and a previously disclosed equity award of $89.2 million, bringing his total payout for the year to about $102 million.

His top five lieutenants each got bonuses of $3.11 million, bringing their total compensation to about $24.2 million each, including salaries and stock awards.


The Apple board stipulated this year that for security reasons the CEO should use private planes for business and personal travel, citing the risk given his high profile. Personal security costs were calculated at $224,216.

My two cents: Tim Cook is a bargain. Apple is an aircraft carrier of a company, both massive and incredibly complex. Tim is overseeing exponential growth while keeping Apple on track, dealing reasonably well with the problems that arise, all while remaining the very public face of a very public company.

As to the private planes, no issue there, makes sense. I just found it interesting that Apple made it policy, mandating that Tim fly private.

  • Chris Hedlund

    He’s absolutely a bargain.

  • JimCracky

    Tim Cook is not a bargain. Apple is a multinational corporation. Tim Cook is not your friend. He is the head of a multinational corporation.

    • Mo

      In your need to lecture, you’ve missed the point. Cook is a bargain for Apple.

  • DanielSw

    I don’t buy any of the crap about Apple losing its mojo. I think the company is doing great and its products and services excellent!

    I don’t have a problem with the new keyboards, wireless, wired, or the ones on the laptops or iPads. They’re the best ever, and I’ve lived with them all on a daily basis for over 30 years since Day One, 1984—and BEFORE with the Apple II!

    The Mac OS is the best ever, too! Can’t remember the last time my iMac froze! You young pups may not recall Systems 9, 8, 7, 6 and before when freezes and crashes were almost daily occurnanes! And how about trying to keep all those system extensions straight! And how about all those damn SCSI cables and having to set SCSI addresses correctly on each!

    I could to on and on. . .

    I’m currently woking on a late 2013 27in Retina iMac i7 with 32 GB RAM which I leave on all the time, and IT JUST WORKS day in and day out.

    Still dreaming of the new Mac Pro, but also salivating over a hgh-end iMac Pro!

    I also love Apple’s retail strategy under Angela. I think she’s also really earning her pay, along with Sir Jony.

    But when it comes down to it, the only real pay anyone one gets is the enjoyment of putting out the effort. No amont of money can substitute for that enjoyment. You look and listen to Tim, Angela, and Jony speak, and for that matter, all of the other Apple execs and staff at the various Apple events, and you can see that enjoyment if you look for it.

    • I go back a long way with Apple as well (Apple II, Mac 128, etc.) and have been both a serious user and investor since the early days. I also worked for them for 15 years.

      It’s less a matter of current hardware and software being better than it was in 1984, 1994, etc. Of course it is and Apple has come along way since Font/DA mover. It’s more a matter of High Sierra, iTunes, iCloud, Photos and various other pieces of the Apple ecosystem should be better (more reliable) than they are given that Apple is the largest company on earth and they have more than enough resources to make everything just a bit better.

      I’m a Tim Cook fan and I certainly don’t begrudge him any of the perks he gets as CEO nor do I object to his political views about dreamers and other cultural stuff that directly affects Apple. I do wish he hadn’t merged the iOS and MacOS groups (at least I think he / they did that) as IMHO the quality of their software took a hit at that point, especially on the Mac side.

      As for Ive, I’d like to see the scale tip back to more function, less form. Of course, one can have both good design and good function but it does seem to me that function has taken a hit as the design has evolved, or, as some would say, devolved.

      • DanielSw

        I have no patience with what seems to be the fad of the vague grumbling about what Apple is NOT. One gets what one puts one’s attention on. I live and work with Apple products every day and make my living with them. I sincerely LOVE most everything about my aging iMac, High Sierra, iPhone 7+, iOS 11, and my Apple Watch Series 3 with cellular. My daily life is truly changed and enhanced by the Apple ecosystem and the synnergy of its products. This is not to say various weaknesses should not be fixed or imporved, but on balance, I have very little attention on the flaws.

  • Anyone else surprised that Tim wasn’t flying private jets already??

    • Shawna


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    • EVula

      That was my takeaway from this. Maybe he likes taking public flights so that isn’t totally insulated from the rest of the world, but I’d imagine that private flights would just be all-around easier and better for him.

      • Sharon


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  • Herding_sheep

    Not only is Tim a bargain for Apple, but I also would be worried to see Apple with someone else in control of the company. Someone with a bit more of an ego, trying to “make their mark” on Apple. Make a name for themselves, try to outshine the legendary Steve Jobs legacy. When someone is driven by goals like that, bad things happen.

    Tim doesn’t get enough credit for keeping Apple mostly on course, and not turning it into some selfish vanity mission to make himself appear to be a worthy successor to Steve Jobs. He just doesn’t seem to care, his goal just seems to be carrying on the mission of Apple that Steve established, keeping the soldiers all marching in the same direction, and putting out fires as they pop up. He’s patient and considered, very much like Steve was.

    Steve chose Tim Cook for a very good reason. Not as an emergency option, but he was clearly chosen many years before his death. As time goes on, I see it more and more exactly why Tim was chosen.

  • bdkennedy11

    Steve Jobs was the bargain. He took a $1 salary.