Apple keeps losing legal battles to an Italian company called “Steve Jobs”


When two brothers from Naples decided to stop doing fashion design for other companies and start a brand of their own, they went hunting for an attention-grabbing name. They discovered that “Steve Jobs” wasn’t trademarked and decided on that. Now, a protracted legal battle has come to an end, and they have big plans for using the Apple founder’s name on pretty much anything.


As expected, Apple’s legal department soon sent the brothers four large folders of legal documents and went to war. But the brothers won the case.

It’d be one thing if the founder was named Steve Jobs. But this is straight-forward riding on someone else’s coattails.

That said, there are plenty of precedents. Here’s one that springs to mind.