A message to our customers about iPhone batteries and performance

From Apple’s public statement on the iPhone battery throttling issue:

We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.

Apple then goes into detail on battery aging and some battery shutdown history, all pretty readable. But at the very bottom is this:

Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com.


Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.

Stay tuned for the details. Personally, I wish Apple had wrapped their PR arms around this issue a lot sooner. They certainly had all the pieces in place to have avoided this issue entirely.

Some people assign ill will to Apple, feel Apple was trying to do something shady with their battery tech. Some feel Apple was trying to manipulate people into buying new phones. I just don’t see any of that. No way.

Me? I think this was a fumble. This letter makes me feel a bit better about the whole thing, gives me a sense that Apple is both taking this seriously and is learning from this experience.

One final note: iFixit has dropped the price of their DIY battery replacement kits to $29 or less in case you want to do this yourself.