Apple’s Mac/iPad twists and turns

Jean-Louis Gassée, Monday Note:

Apple execs have had to eat their words after strong but imprudent pronouncements. For example, thus spake Steve Jobs at an August 2010 iOS 4 event:

“It’s like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager… they blew it. Users shouldn’t ever have to think about it.”


When Jony Ive explains that Apple didn’t make a stylus but something “more profound”, a Pencil, we welcome the change of mind while smiling at the language Apple’s Chief Design Officer uses to share his insights in the matter of writing instruments and bridging the gap between the analogue (using Sir Jony’s British spelling) and digital worlds.

But this is more than Jean-Louis pointing out Apple crow-eating opportunities. As you read his (as always) well-written reasoning, you’ll explore the real premise:

How far will reversals go?

I’ll start with something I consider unlikely: The introduction of tablet features to the Mac. For Mac laptops, Apple has issued a strong edict: The ergonomically correct way to use a laptop it to keep your hands on the horizontal plane, no lifting one’s arm to touch the screen, no matter how tempting. The MacBook Pro’s Touch Bar keeps our hands where they belong, on the desk.

This is a terrific read. But I agree with Jean-Louis, a Mac iPad merger is not likely. But he does go down an interesting path. An ARM-based Mac? I definitely can see that happening.

Especially with this precedent.