Apple’s podcast analytics service is now in beta

At WWDC this year, Apple announced it would soon offer its own podcast analytics service for show creators who publish on Apple Podcasts. Today, that service has launched into beta, offering podcasters the ability to track unique devices and playback metrics for their podcasts, including when listeners drop off in the middle of a show.

This is great news. It only tracks iOS 11 on mobile devices, but people move to the latest iOS pretty quick on Apple devices, so that shouldn’t be much of a drawback.