TV veteran Michelle Lee joins Apple Worldwide Video


Programming veteran Michelle Lee has joined Apple’s venture into scripted television content.

Lee has been named a creative executive at Apple Worldwide Video, the unit tasked with leading Apple’s push into series programming. She will report to Matt Cherniss, who in August joined Apple.

Last month, Apple announced its first two scripted series efforts: a network morning-show drama starring Jennifer Aniston and Reese Witherspoon and a revival of Steve Spielberg’s anthology series “Amazing Stories.”

As Jan Dawson said on Twitter, “If you’re still judging Apple’s original video content strategy on the basis of Carpool Karaoke and Planet of the Apps, you’re way wide of the mark at this point.”