This stripped-down blogging tool exemplifies antisocial media

Wired: has no social mechanics. None. No Like button, no Share button, no comments. No feed showing which posts are most popular. Each post has a tag telling search engines not to index it, so it won’t even show up on Google. The only way anyone will see it is if you send them the URL or post it somewhere. is a tool for putting stuff online—but without the usual features to help something become a pass-around hit.

I call it antiviral design.

I’m a big fan of “antisocial” media. I don’t track stats, I don’t care if someone “likes” what I post and I have no idea how many followers I have on Twitter (and don’t care). Whatever I post on social media, I post because I like it, not because I care what anyone else thinks.

This might be a tool for people who just want to get thoughts online without having to worry about all the detritus that comes with it. My fiance (soon to be wife!) is semi-interested in blogging but has zero interest in learning about SEO, WordPress, HTML, etc. This might be the perfect site for her.

  • rick gregory

    Meh. You write on a site that tracks stats with Google Analytics, so let’s not get too ‘pure as the driven snow’ here.

    Also, this is reactionary. It’s the SM equivalent of people who brag that they don’t have a smartphone or who used to brag that they didn’t have a computer. If someone doesn’t care if anyone ever reads what they write, put it in a diary.

    • I may write on that site but I don’t track stats on this site or any other site I own or am involved with. So yeah – I’ll stay pure as the driven snow, thank you very much.

      “put it in a diary” That might be how some people use the linked site.

      • rick gregory

        Why write on a public site if one doesn’t care if anyone reads it? Especially a site that isn’t under your control?

        And for purity – you benefit from the tracking which drives ad rates. Unless you’re doing this for free. So… yeah, no.

        • Mo

          For one thing, so you can tell just few people where to find it, once you decide who they should be.

        • “Why write on a public site if one doesn’t care if anyone reads it?” Because I’m not paid by the pageview.

    • Mo

      Not every person who posts such personal opinions is virtual-signalling. Many are just indifferent.