Remember the story we posted about a “Used car commercial for a 1996 Honda Accord” earlier this month? Well, after some hassles with the eBay listing being taken down a couple of times, the used car company CarMax stepped up with an offer – $20,000.
And, because the couple are not stupid, they accepted. Here’s the tweet with David Sloan, creative director for CarMax’s ad agency McKinney, and some of the items offered in the fine print.
I usually hate when companies horn in on these things with their own marketing but kuddos to CarMax for doing it well.