The ‘hidden’ iPhone update that changes the rules for marketers

Ryan Holmes:

Depending on your perspective, Apple’s decision to include a native “QR code” reader in iOS 11 was either a stroke of brilliance … or about a decade too late.

So will QR codes actually catch on this time around? Well, I won’t pretend it’s not an uphill battle. Millennial users, by and large, see QR codes as about as out-of-date as supermarket bar codes.

This is actually a shame because QR codes are kind of cool, and immensely useful.

While I understand QR is popular in many places, it hasn’t really seemed to catch on outside of Asia. Holmes is a CEO who is looking at it from a marketing POV but I look at it from a trust and security POV and don’t like QR codes at all.