The Cheesecake Factory: “a fully immersive postmodern design hellscape”

max sledroom:

The Cheesecake Factory essentially grew out of a Los Angeles bakery business. Then, in 1992, they brought on hospitality designer Rick McCormack and shit went off the rails. We’re talking Victorian-Egyptian-Rococo off the rails.

I mean check out the exterior – Greco-Roman cornices, seashells above the pseudo-arched doors, topped with a dome airlifted from St. Basil’s.

This is a hilarious Tweetstorm about the utterly bizarre decor of The Cheesecake Factory. I still remember my first visit and thinking, “What the hell is going on here!?” If you want to read even further on why The Cheesecake Factory is as weirdly designed as it is, check out this article as well.

  • The Cappy

    A person has to be seriously off his meds to sit in Cheesecake Factory and bitch about the decor.

  • Mo

    Never have set foot in one. The logo alone is almost enough to put me off.

    But the interior shots shown make me think of old Hollywood kitsch. Like the kind of joint where Cecil B. Demille and John Huston might have lunch while chatting about their next biblical epics.

  • John Kordyback

    It’s all gone downhill since Penny quit working there.

  • Dana Pellerin

    Cheesecake Factory reminds me of the first time I went to Vegas and had the buffet at the Luxor back in the 90’s. Reheated food served up in faux building. I’ll never forget finding a corner of a plastic bag in my rice on my first visit to the Cheesecake Factory in Chicago. I’ve never eaten there since.