Apple’s new Visitor Center opens

San Jose Mercury News:

The Visitor Center, which sits across North Tantau Avenue on the east end of the campus, is Apple’s designated portal to Apple Park for the public. It allows tourists to see the campus from a rooftop deck and enjoy special Apple swag at the store downstairs.

It looks great but it’s a shame the great unwashed masses are restricted from getting anywhere near the new building.

And seems there isn’t as much swag for sale as there was in the old Apple Employee Store which is a real shame. I’ve always thought Apple is leaving a lot of money on the table by not broadening its clothing and gear offerings.