“What’s a Computer?” iPad Pro ad

As Apple says, “With iPad Pro + iOS 11, a post-PC world may be closer than you think.” Brilliant.



  • Love it!

  • Mo

    Very very good. Parts of that looked like Brooklyn Heights, parts like Washington Heights or Harlem.

    • Janak Parekh

      Don’t forget the part where she’s biking under the bridges in Central Park! (At least, that’s what I think, I haven’t seen that elsewhere in the city.)

      • Mo

        I regret to tell you that I’m not familiar enough with any Manhattan parks north of Central.

        • Janak Parekh

          My parks knowledge goes up to Riverside and Morningside, and IIRC neither has that design.

          North of that, I disclaim any expertise.

          • Mo

            Hope Apple releases a “making of” short for this, as unlikely as that is.

          • Janak Parekh

            Won’t happen. This will be left to our imagination, or someone in NYC to deconstruct the scenes.

  • John Kordyback

    The punchline is perfect.

    My iPad Pro is still my favourite “computing device” of all time.

    • James Hughes

      “I love the knock down move” Yea, not too realistic though. If I try that the cover pops off. Or I pick it up and the cover pulls away and dangles.

      I love the iPad Pro but I think the cover could have had some more thought put into it, just a little.

      • John Kordyback

        We can’t do it because we’re like, you know, old and shit.

        • James Hughes

          Hey, speak for yours… okay, yea, that’s probably why.

        • The Cappy

          In the sense that people treat things more carefully when they’re the ones to pay for things they break? Yes 😉

    • The Cappy

      Honestly, I thought the punchline was pretty fatuous, though I liked the message itself. What kid today doesn’t have an opinion on what a computer is.

      • Space Gorilla

        I’d say no kid, or very few, have an opinion on what a computer is. They don’t think about that stuff. Only us old dogs think in those terms. It just doesn’t occur to my kids to give a crap about what a computer is, they’re too busy doing things on their devices.

  • rick gregory

    Oh, that’s very very good.

    Even though I like the MBP I have (and am typing this on) and need some things that can only be done on macOS, I can see myself going this way next time I buy and using an iMac for the ‘computer’ tasks.

    • markm49uk

      I’m a developer and have had various MacBooks for the past 12 years or so. I’ve just sold my MacBook and invested in the iPad Pro 10.5 with smart keyboard. I use the Screens app to remote control my desk based Mac mini if I need to do any tasks that require a computer while I’m sitting on the couch or at a client site. Works really well.

    • Janak Parekh

      That’s the setup I have at home. An iMac (mostly used by my wife), and a 12.9″ iPad Pro. The latter is my go-to for 95% of my personal stuff. It’s really fun to use.

      • rick gregory

        Yeah, the main thing keeping me back is the web dev work I do. For that, it’s useful to have a full editor and server stack which macOS gives me. I could change things around to not need this (running the server stuff off the Mac and connecting on the home network, etc) but the self-reliant nature of having it all local is a powerful draw.

        • Janak Parekh

          Yeah, that’s why I said “personal stuff.” For professional work (apart from the occasional email or admin remote login), I go to my work laptop.

  • James Hughes

    Watching this right now on my iPad Pro with my iMac right around the corner. Huh, and I always thought I’d always want a bigger screen too, yet here I am.

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  • Prof. Peabody

    Love the advert but this is hardly a “Post PC” device. All Apple has done is turn the iPad into a convertible laptop with stylus support. Remember when the original iPad came out and people made fun of such devices? Remember how much ridicule Microsoft got for going in this direction?

    The whole “Post PC” thing has failed miserably in that the only device that really fits the model is the iPad mini, which is the only tablet Apple makes that can be (thumb-typed) on while actually mobile. And Apple has all but abandoned the iPad mini after years of horrible neglect.

    If I have to find a table or a desk to rest it on and then swing out a keyboard, it’s actually not much different from any other laptop. And laptops are “PC’s,” not “Post PC’s.”

    • Mo

      “I have nothing consistently pertinent to complain about.”

    • Janak Parekh

      Actually, it is a mobile device, not a PC. The device is always-on, so I get notifications throughout the day. It has wireless built in and supports background tasks. The battery lasts all day and then some.

      It’s really subtle at a distance, but when actually using it, it’s fundamentally different than a Surface or a Yoga or other convertible touch-screen PC. Microsoft never went in this direction; the original ARM Surface was more of a cut-down PC and its performance matched.

      The only part of your rant that’s fair is the iPad mini. They should decide what they want to do with it.

  • Janak Parekh

    My only problem with this lovely ad is how expensive that device she’s using is.

    Well, that and on a damp, cool fall day in New York you don’t typically plop down outside on the grass to use your computer.

    I wish I could do that Smart Keyboard collapse move. Amazing. I keep watching it just for that. (Admittedly, I have the 12.9″, probably not feasible to do with that huge keyboard.)