Apple’s official take on the iPhone X, off-angle color shift, and OLED burn-in

From this Apple support document:

OLED technology delivers an incredibly high contrast ratio and high resolution. And with no backlight, OLED emits light through each pixel, allowing for a thinner display. The Super Retina display overcomes challenges with traditional OLED displays with its high brightness, wide color support, and has the best color accuracy in the industry.

If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED “burn-in.”

The post offers some best practices for the so-called Super Retina display (incredibly gorgeous, by the way). If there’s an iPhone X in your future, take a look.

[Via MacRumors]



  • the odd angle blue hue thing is silly. i have one and yeah if you put it sideways it looks bluer, but who cares why would you be using it sideways, and if you are why would you care? non issue.

    don’t know much about burn in yet.

    • freediverx

      After playing with one in person for several minutes, the color shift wasn’t immediately apparent to me, so I agree that its significance may be overblown a bit.

      But as someone who remembers crappy LCD monitors from many years ago, color shift and limited viewing angles were no joke. I’d probably not want this technology in a TV or computer monitor.

      • Mo

        My smarter half’s second monitor is a 2004-bought 19″ Planar that I’d like to upgrade before the end of the year. I sure don’t miss that color shift.

  • Caleb Hightower

    Are the benefits of OLED worth the burn-in potential? Is burn-in temporary or permanent?

    OLED has been around a while, so I’m thinking this really isn’t an issue, but I’m not experienced with it either.

    • freediverx

      Like everything else about the iPhone X, I think this will depend on your particular point of view and how much importance you give to its various features and drawbacks.

      I think under normal use, many of the pros and cons of OLED technology will not be all that obvious, especially since Apple has toned down the saturation settings to closely match those of their previous models. Under specific conditions both the good and bad points will become more apparent.

      OLED screens look amazing when viewing dark backgrounds in a low light environment, whereas these blacks appear as muddled grey on LCDs.

      But when viewing content with one or more other people, I think the limited viewing angles will get more attention as well, and will be annoying to anyone used to the last several years of wide viewing angles on high quality LCDs.

  • It’s weird, but with all the yammering about OLED form the competition, this is the first time I’m hearing about the drawbacks of the OLED.