15 products that totally flopped from the new Museum of Failure

Mental Floss:

In Sweden, there will soon be an entire institution devoted to these abandoned, ridiculed ideas. The Museum of Failure, opening in Helsingborg, Sweden on June 7, showcases innovations that fell flat, from Bic for Her to Harley Davidson perfume, asking visitors to consider what we can learn from these failures.

I don’t know that I’d visit this museum and I’ve never heard of “Coke II”.



  • Mo

    Great list. I’d add the Epilady, having known someone who was silly enough to buy the original model.

  • John Kordyback

    That Rejuvenique mask is just plain creepy.

    I’ve got to admit, I’ve tried 5 things on that list, but didn’t buy any of them.

    • Kip Beatty

      Especially since it makes you look like a serial killer.

  • GlennC777

    Replace Betamax with Juicero. Betamax actually gave VHS a decent run for its money, at least for a while. Juicero, not just a flop but a complete embarrassment.

    • Kip Beatty

      I agree, Betamax doesn’t belong on the list. It’s a failure in the same way the original Mac was a failure. Just because it ultimately lost the market share war to VHS, doesn’t mean the product itself wasn’t good, and it was quite profitable for Sony.

  • brucej

    Syquest’s EZ-135 drive; basically a small HDD platter in a removable case. Fast portable massive storage (for the time). Iomega then released the Zip Drive like two months later. The EZ-135 was faster, more rugged, and had 30% higher capacity. Iomega was cheaper, and had a bigger advertising budget.

    Also the Newton wasn’t so much a failure as way before it’s time. It wasn’t killed by the Doonesbury comic so much as it was killed by the Palm Pilot; much more limited functionality but it was remarkably smaller, and way cheaper.

  • I would so go to this museum.