John Patrick Pullen, Time:

There’s this photo of my kids in the bath that, well, I’d rather not tell you about. I mean, it’s incredibly cute and I’d love to show it to you, but I’m also a private person, so it wouldn’t be right to go into details. But I will say this: though it’s one of my favorite possessions, this picture doesn’t physically exist.

And:

As precious as this image is, I don’t have it stored on a flash drive attached to my keychain, or in some other ultra-safe place. Instead, it’s housed on a server in some unknown probably dank and sunless location. That’s no casual decision. I’ve put considerable time and thought into how I store my photos in general, as well as how I back up my information overall. Despite all the bottomless storage features offered by tech giants like Google and Amazon, I default to keeping my most valuable data with Apple. Why I chose this matters, so let’s talk about it.

Spot on. Apple’s commitment to privacy is a critical discriminator. Not only for the reasons spelled out in this Time article, but as a foundation for protecting things like information flow between doctors and patients. Good read.