Apple’s new TV shows will be family friendly

One thing Apple does know, though: It doesn’t want them to feature sex. Or violence. Or any of the mature stuff you can find in hit TV shows like “Game of Thrones,” “Breaking Bad” or “The Walking Dead.”

…Apple wants comedies and emotional dramas with broad appeal, such as the NBC hit ‘This Is Us,’ and family shows like ‘Amazing Stories,’” the show Apple has already agreed to fund.

I suspected this would be the case. I’m not sure how I feel about it, to be honest—if the company is hiring talented people, they can probably put together whatever kind of show Apple wants. However, most of the biggest hit shows these days are not from traditional network TV stations. Apple could fall further behind Netflix, Amazon, and others before it even gets started.



  • Mo

    “Family-friendly” limits the kinds of stories their fictional shows can tell. I’m not happy about that.

    • Indeed! Give free ride to creative people, and the output should be their responsibility, Art main purpose is not to entertain, otherwise t is not art, just an escapism. Most people want escapism, because those thing lingers not, a route Apple should avoid.

      Why shouldn’t corporations play the role which the wealthiest families from the Italian Renaissance played? Apple can do it, its retail could be an exceptional tentacle for that.

      • Well, just because Apple wants to make family friendly shows for its service doesn’t mean they won’t show mature content from other creators. You can already get mature content on their devices, maybe they just want what they add to not be more of the same.

      • Mo

        Are you assuming Renaissance patrons of the arts never commissioned work with specifically described content?

        • Of course they did. But that was not my slope.

  • JimCracky

    You can tell a great story without sex, or violence.

    I’m no prude, but they aren’t necessary ingredients.

    • Indeed, but subverting the Status Quo is not family friendly for the right, religious zealots, for example.

  • Glaurung-Quena

    As someone who is rather tired of the endless “blood, tits, and scowling” dramas being pushed out by HBO and Netflix, I welcome the idea of someone making good, high quality shows that don’t depend on R-rated sex and violence to sell themselves.

    On the other hand, if Apple means they’re going to only produce stuff that is as blandly inoffensive as broadcast network shows, that observes the asinine taboos against swear words and grown up themes, then they aren’t going to be making anything I’m interested in watching.

    In food, we thankfully have options in between “completely unspiced” and “tons of chili peppers added.” In the world of television, that vast middle ground is sadly underpopulated.

    • Why does it have to be all or nothing? I want a streaming service that covers the gamut of creative possibilities. Netflix offers variety. Amazon too. I don’t think an Apple version of the Disney Channel is going to do well.

    • Mo

      There’s a good deal of quality middle ground out there. But some of it might also have some “scowling,” so keep that remote handy in case you get triggered.

  • Gabriel

    As someone who is rather tired of the endless “blood, tits, and scowling” dramas being pushed out by HBO and Netflix, I welcome the idea of someone making good, high quality shows that don’t depend on R-rated sex and violence to sell themselves.On the other hand, if Apple means they’re going to only produce stuff that is as blandly inoffensive as broadcast network shows, that observes the asinine taboos against swear words and grown up themes, then they aren’t going to be making anything I’m interested in watching.In food, we thankfully have options in between “completely unspiced” and “tons of chili peppers added.” In the world of television, that vast middle ground is sadly underpopulated.

  • What about that Dr. Dre biopic they were making? Did that get scrapped or is it for another venue?

  • Maybe you’re worried because you’ve defined “family-friendly” down too much. I think that Apple isn’t saying they’ll only have kids fare, or be a Nickolodeon or ABC Family like outlet.

    It’s more that there are a lot of shows on streaming that seem to have added a touch of nudity and cursing, when it wasn’t necessary.

    Case in point: Netflix’s “GLOW”, could have been shot without the few bits of nudity, and maybe alternate dialog for the cursing, and have been more accessible to a younger audience, even with the mature subject matter.

    Even the new Star Trek: Discovery is tossing out F-bombs casually, to give it a TV-MA rating.

    Just because kids aren’t the target audience, barriers to them being in the audience shouldn’t be embraced.

    Sex & violence can still be portrayed without being explicit or gory. The act of implying what’s happening off camera via dialog or more subtler means can go a long way.

    • Mo

      I believe Discovery’s TV-MA ratings are specific to individual episodes, not representative of the entire series.

  • Douglas Blackwell

    Without sex or violence, the writing will have to be very good.