Video shows iPhone X at Apple’s campus

Brooke Peterson went to visit her dad, who is apparently an Apple employee, on the company’s Cupertino campus. While there she took a video of her using his new iPhone X, with her father’s permission.

Well Brooke, I hope you enjoyed your trip to Apple because you probably cost your father his job by posting this video.

  • This all felt staged to me. I’m sure this was all signed off on ahead of time.

    • Dave Day

      Yep, I agree.

    • John Kordyback

      Muggles… 😉

    • DanielSw

      All the shots were too well-composed and steady to have been shot in “selfie” mode with a DSLR, which you see her holding in some of the shots. The editing was also really smooth, to say nothing of the sound track.

      Far from costing her father his job, I think it is quite a clever video disguised as a vlog.

    • I bookmarked this so I could come back after the engineer lost his job. Looks like it wasn’t signed off on.

      • Ding!

        • The number of people who still think this is a conspiracy is astonishing. We’re raising them so very stupid.

  • NB

    Why would a guy get fired for showing an announced product?

    • Employees can’t shoot video of an announced product with a unreleased software. This is not a PR thing, this is an employee showing something that should be far away from a camera.

      • NB

        Someone should tell the people running to take down all of that unreleased software, then.

        • Nope, Apple let employee carry and test units (smartphone) before the actual launch. But, as I said, they are not allowed to make video or anything else.

  • JimCracky

    PR machine starts up, product gets launched.

  • And sure enough….

    “Apple has reportedly dismissed an engineer after his daughter’s iPhone X hands-on video went viral on YouTube. Brooke Amelia Peterson published a vlog earlier this week, which included a trip to the Apple campus to visit her father and see an unreleased iPhone X. Peterson’s video was quickly picked up by sites like 9to5Mac, and it spread even further on YouTube.

    “Peterson now claims her father has been fired as a result of her video. In a tearful video, Peterson explains her father violated an Apple company rule by allowing her to film the unreleased handset at Apple’s campus. Apple reportedly requested that Peterson remove the video, but it was clearly too late as the content spread further and further.” – Tom Warren, The Verge