Tim Cook: Mac mini will be ‘important part’ of future lineup

Tim Cook:

“While it’s not time to share any details, we do plan for Mac mini to be an important part of our product line going forward.”

Well, good.



  • komocode

    maybe a shrunken mac pro trashcan body

  • John Kordyback

    Hot digity.

  • Mo

    FFS when, Tim?

    Before the end of the year would be nice. I need an expense deduction.

    And it’s not a third “birthday,” Juli. The mini wasn’t “born” three years ago. It’s a third anniversary of abandonment.

    • drx1

      sometimes I think Apple tries to be too revolutionary. Traditional computers still have a big market. Apple could make retro computing sexy again.

      Apple has the best terminal app in the biz! RIP srm.

      • And yet, consumer PC sales have been plummeting the past ten years…

    • Julie

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  • rick gregory

    I really wish they’d get on a semi-predictable schedule for updates. I understand the Intel dependency, but there’s no real reason not to have updated the Mini in the last 3 years. Hell, skip CPU generations – they don’t each bring that much anymore. But come ON…

    • Glaurung-Quena

      After needing to break their silence about the future of the Mac Pro twice now, you’d think they would realize that they need to either be less secretive about their plans or more regular about releasing hardware updates.

      Annual updates aren’t really necessary for Macs given the slowdown in Moore’s law, but maybe they could commit to some kind of schedule or roadmap and then stick to it.

      • rick gregory

        Right. I mean, do every other processor cycle, updating other stuff (ports, GPU, SSD, etc) as it makes sense.

        • drx1

          Or even build the computer like a computer so users can upgrade and increase the value of said computer! Computer!

          • Apple is no longer in that market and hasn’t been for a long time.

          • drx1

            That is unfortunate. They were good at it… G3/G4/G5, Intel Mac Pro … maybe they’ll get a clue.

            Yes, they did drop, “Computer” from their name a long time ago – so what?

          • Mo

            The answer is in the question.

  • 1100 days since the hardware was last refreshed. That’s 3 years. Hey, Tim, I’ll believe it when I see it.

  • Robert M Brown

    He didn’t actually say they were going to update it.

    • edsug

      Exactly

    • Mo

      Maybe they’re just using them as bookends.

  • stsk

    Maybe in the spirit of iPhone updates they’ll market mac pro trashcans as a cheaper version of the new mini.

  • John David

    I love the mini I have & I await news on what Apple has in store (wink!), for both the Mac Pro & the mini as I look to replace both of my older versions of these two pieces of hardware.

  • Costa k

    As they say, “I’ll believe it when I see it…”

    • GS

      As we all should. For far too many people these days it’s more like, “I’ll see it when I believe it”

  • drx1

    It would be great if Apple could make computers again. You know, computational devices that also alloow one to add or upgrade RAM, HDD/SSD, optical, even or video or other cards – internally.

    Long live the 2012 Mac Mini!

  • GlennC777

    Apple’s problem with the Mini is that they know if they do the right thing for users, and make it as powerful and affordable as it reasonably should be, it will cannibalize iMac and some laptop sales.

    The last Mini was neutered, undoubtedly for this reason. The last good one was the 2012, on which I’m typing this, and it’s approaching senility.

    • rick gregory

      I doubt that it would hurt sales and I dont think they care much as along as the money goes to them.

      Laptops – I’m not buying a Mini if I need a MacBook. The use cases are utterly different.

      iMac – it might cannibalize some 21″ sales but I don’t see it hurting the 27″ much at all as that brings a 5k display.

      I’m wondering if they simply weren’t seeing the sales for the Mini, even back in ’12. After all, it appeals to the enthusiast etc who has a screen, etc. A lot of people may well prefer the simplicity of grabbing an iMac and having everything done just by unboxing it.

      • Mo

        The enthusiast and the low-level Windows switcher both already have monitors and mice.

        • rick gregory

          Precisely. Sorry, wasn’t clear – those people DO have mice, screens etc. But they might be a relatively small percentage of the overall Mac sales base. For example, a friend of mine owns a couple of wine shops and they just buy new iMacs every few years. Back to Time Machine, unbox the new iMac, restore to that, done. Trade away or recycle the old one. Super easy for them.

          • Mo

            Sure. But for entry-level folks, comparable power might be less important than convenience and the simplicity of a familiar setup. That the mini has been neglected might mean Apple is now assessing it as less attractive to switchers or newbies than the iMac.

            A mini is probably what I’d recommend for my father-in-law, if I masochistically wanted to afflict myself with half a year of phone calls about the unfamiliar apps and UI before strangling him with a USB cord. I have no other anecdotal instances to cite.

      • GlennC777

        My own is a case in point. For the most part, I will buy the cheapest Apple computer that will meet my needs, as long as it has or can be used with an Apple-quality 27″ screen.

        So if Apple makes a sufficiently powerful Mini, they get a few of my bucks. If they don’t they will get more of my bucks.

        I have no doubt this is a big part of the reason Apple has stopped offering powerful options (processor, graphics, etc.) in the Mini line, despite the ease with which it could be done.

        Very similar logic here to the 8GB/16GB phone options sticking around so long. Both are transparent up-selling/rent-seeking tactics.

        • rick gregory

          Possibly but you’re making a mistake that I see all of the time in online discussions – you’re projecting your attitude/needs/wants as a general thing and they’re not. They’re yours.

          Absent actual data, we simply can’t know how people at large think about buying computers. My anecdotes above are the same – they’re possible explanations (as is yours) but none of us have actual data. Furthermore, we’re both self-selected and very likely atypical as we both are reading and commenting on an Apple enthusiast site.

          Finally, you somewhat contradict your point the Mini CAN be used with any number of 27″ 4K displays. No, Apple doesn’t; make one… but that’s not a point against the Mini. So, you could buy the Mini now and get any number of very good screens. If your point is that you don’t buy the Mini because Apple doesn’t have any monitors that they make 1) That’s a monitor issue and 2) Apple isn’t obliged to make products that you or I might want. IF they were, I’d be able to get a new iPad mini.

          • GlennC777

            Rick, I’m not projecting, just explaining. I can reasonably assume that if I feel this way, others likely do as well, but I have no idea how many. Nevertheless, the logic remains.

            As an aside, I think you took my point about the displays the wrong way. Eliminate that entire qualification if you’d like and it makes no difference to what I was trying to say.

          • rick gregory

            Gotcha. Sorry, it’s just that I see so many people arguing from the viewpoint that they or their friends feel X so it must be widespread that I’m sensitive to that line of reasoning.

            I dont think that Apple is necessarily being malign but if they can make more by making the 21″ iMac or another SKU than by selling someone a Mini, I see why they would do that and I don’t think it’s evil or anything. That’s optimizing your business and it’s almost irresponsible not to do it (If you’ve ever had P&L responsibility of run your own business would you rather sell a $10 product at 30% margin or a $20 at the same margin?) The only way that doesn’t make sense for the company is if it incentivizes a sizable number of people to not buy your product and go to a competitor.

    • Mo

      As long as the only items a mini is cannibalizing are other Macs, I don’t believe Apple would care very much. Unless their supply chain/inventory control process has somehow become less efficient over time, which I doubt.

      Edit: Just saw rick gregory’s similar comment.

  • Cameron Adams

    Maybe in the spirit of iPhone updates they’ll market mac pro trashcans as a cheaper version of the new mini.

  • Miguel

    I love the mini I have & I await news on what Apple has in store (wink!), for both the Mac Pro & the mini as I look to replace both of my older versions of these two pieces of hardware.

  • fabian konig

    After needing to break their silence about the future of the Mac Pro twice now, you’d think they would realize that they need to either be less secretive about their plans or more regular about releasing hardware updates.Annual updates aren’t really necessary for Macs given the slowdown in Moore’s law, but maybe they could commit to some kind of schedule or roadmap and then stick to it.

  • LeL

    I love the mini I have & I await news on what Apple has in store (wink!), for both the Mac Pro & the mini as I look to replace both of my older versions of these two pieces of hardware.

  • NNB

    He didn’t actually say they were going to update it.

  • VyKeVin

    1100 days since the hardware was last refreshed. That’s 3 years. Hey, Tim, I’ll believe it when I see it.

  • Alexander Winkler

    Maybe they’re just using them as bookends.

  • logan maldonado

    Maybe they’re just using them as bookends.

  • I used to recommend the mini to everyone to help people learn about Macintosh and move into Mac OS (then OS X). I had to stop two years ago.. I can’t honestly recommend any computer at the moment if you already have a monitor and keyboard because the good computers don’t have a good OS and the ones with a good OS aren’t good computers (imho).