Todd Spangler, Variety:
Snap, Snapchat’s parent company, is teaming with NBCUniversal to bring scripted programming — like short-form comedies and dramas — to mobile screens. The companies have established a studio joint venture to produce programming exclusively for the social-messaging and media platform.
The companies have recruited Lauren Anderson, who has served as NBC Entertainment’s senior VP of current programming, to be the JV’s chief content officer. “Lauren was a great get for us,” said Mills, who has worked with Anderson on the NBC shows created for Snapchat. “She has tremendous experience, and instantly got what we were going for.”
Yet another twist in the unfolding story of what we’ll be watching in the future and who will hold the puppet strings. This is an industry in the midst of disruption. At some point, the models will settle down and we’ll see who is making money, long term, determine who survives, prospers.
The more companies that jump into the soup, the more chaotic the model. Might be an advantage for Apple to wait before jumping in whole hog just to let the new model form more fully, to let the money find its path. I find this whole thing fascinating.