Latest Piper Jaffray teen survey shows iPhone and Apple Watch continue to dominate

Chance Miller, 9to5Mac:

As it does towards the end of every year, Piper Jaffray today has released its Fall 2017 edition of “Taking Stock with Teens.” This survey aims to analyze what companies teen shoppers are most interested in, and every time, Apple is one of the top performers.

And:

This time around, 78 percent of teens surveyed claimed to own an iPhone, up from 76 percent during the last survey earlier this year, and 74 percent last year.

And:

The Apple Watch isn’t nearly as popular as the iPhone among teens, but it’s growing. Just 12 percent of respondents claimed to have an Apple Watch, with 17 percent saying they plan to purchase one within the next six months. Last time around, 13 percent of teens had purchase intent while 10 percent already owned an Apple Watch.

To be clear, that’s a move from 10% to 12% owning an Apple Watch, from 12% to 17% with intent to buy. Good growth.



  • Glaurung-Quena

    22% of teens do not own an Iphone. Clearly Android is winning the smartphone wars.

    • The report cites Android at 13% and flat. The rest are teens who presumably don’t have any smartphone.

      • Glaurung-Quena

        Exactly. Between dumbphones and android phones, clearly, Apple is doomed. DOOMED!