Apple’s Tim Cook on iPhones, augmented reality, and how he plans to change your world

The Independent:

Apple’s new technology, named ARKit, seemed to arrive at the perfect time. It works by imposing bright virtual objects into the real world – at a time when reality has never seemed darker.

The feature is the kind of world-changing technology that’s on a par with the introduction of the iPhone 10 years ago, Tim Cook tells The Independent. And Apple is standing at the front of it, he says – as another, perhaps more literal, aspect of its long-standing mission to make the world better and a bit more magic.

Apple made an obvious bet on AR vs VR and it looks like it will pay off handsomely for them.



  • JimCracky

    The changes the world needs are in the physical space.

  • Bespin

    ARkit is a no tracking battery wasting tech demo..like iPhone itself