64 percent of Americans own an Apple product

The CNBC All-America Economic Survey finds that 64 percent of Americans now own an Apple product, up from 50 percent when the question was last asked five years ago. The average American household reports owning 2.6 Apple products, up by a full Apple product from the 2012 survey.

“I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,” said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.

Absolutely incredible when you think about it.



  • john doofus

    “that kind of permeation”

    People who talk like that need a (figurative) punch in the face.

    • Mo

      More and more of them, every day.

  • GlennC777

    It really is astonishing. I don’t know how many people are in the average household, but many households are just one or a couple, so for what we think of as a “typical” household—two parents and kids—the number is undoubtedly higher still.

  • James Hughes

    I have 6 Apple products in my house, more if you count ones I don’t use anymore. If that’s the case, than maybe 10 or more? But I don’t think the people who come here are “average” Apple users.