This looks to be a well crafted love letter to an unsung hero of the music industry. This could be a sweet spot for Apple Music, something I’d normally associate with HBO. A bit of a niche documentary, but foundational, something that adds value to my Apple Music subscription, something I can’t get on Spotify.

The film was produced by Bert Berns’ son and premiered at the 2016 SXSW Film Festival to great acclaim. Here’s a review.

Drops on October 24th. My calendar is marked.