Apple’s new iPhone 8 ad focuses on Portrait Lighting

Portrait Lighting is pretty amazing.



  • rick gregory

    Nice ad. I’m more and more tempted by the 8+ even though I know I’ll wait. I’m really curious to see what people think of the 8 series compared to the X. I wonder if the X specific differences will be seen as reason enough to justify the price difference.

    • Roger Wilco

      People keep talking about the price difference as if it was enormous. For most people it’s about $10 per month — 35¢ a day. I’d say it’s probably worth that much more to have the X.

      • rick gregory

        Yeah I know. People will think of it in various ways.

        And you know what? Stuff the pedantry. I’m merely curious and if that bothers you, deal. I mean, christ, I can’t even wonder how this will be received without some anonymous person on the web picking at that? Go do something useful with your day.

      • I’m not yet convinced I’d want the iPhone X at the same price. A future model? Sure. But I see no reason to buy into generation 1.

        But if you want it, I haven’t got a single negative word to say on that. 🙂

  • joshluiskir2

    Yeah I know. People will think of it in various ways.And you know what? Stuff the pedantry. I’m merely curious and if that bothers you, deal. I mean, christ, I can’t even wonder how this will be received without some anonymous person on the web picking at that? Go do something useful with your day.

  • BOOMY

    People keep talking about the price difference as if it was enormous. For most people it’s about $10 per month — 35¢ a day. I’d say it’s probably worth that much more to have the X.

    • OpheliaHMartinez

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  • pw

    People keep talking about the price difference as if it was enormous. For most people it’s about $10 per month — 35¢ a day. I’d say it’s probably worth that much more to have the X.

  • GlennC777

    That weird comment-duplicating thing seems to be getting worse. Anybody have any idea what’s going on?

    • DanielSw

      Looks to me like someone is doing it as a prank.

      • James Hughes

        If so, pretty lame prank.

      • I doubt it’s anything so innocent. It’s likely an attempt to pad an internal Disqus score for more successful spamming.

        • James Hughes

          That makes the most sense.

        • GlennC777

          Unfortunately, that makes perfect sense.

          I was wondering about things even more nefarious, but that’s bad enough.

          • Yeah. There’s probably also content based filtering, which means if your comment is duplicated and those duplicates are reported your comment looks more spammy as a result.