The Apple TV, out, then in, then out on Amazon

Sarah Perez, TechCrunch:

The Apple TV is back for sale on Amazon after a two-year hiatus – a move that was expected following Apple CEO Tim Cook’s announcement in June that Amazon’s Prime Video app would arrive on Apple TV later this year. The two companies had clearly come to an agreement that benefitted their mutual interests – for Amazon, that meant getting its streaming video app onto Apple TV devices; and for Apple, it meant getting its streaming media player on Amazon.com’s retail site again.

Except, as of this writing, the Apple TV is no longer on Amazon. I just did a search for “Apple TV” in quotes and without quotes, and got no love.

The Apple TV clearly had popped into stock over the past few days, but now it is not showing up at all. Not clear if this is related to negotiations related to the Amazon Prime Video app for Apple TV, or perhaps having something to do with pricing on 4K movies on Amazon.



  • Kip Beatty

    I would guess that it was intended to be made available when the Prime Video app is available as that was Amazon’s original excuse for pulling it in the first place.

  • Review Bounce

    I’m using the Amazon Fire Stick right now, which is fine. I’ve been holding off on Apple TV until they get the Prime App. Once they do, I’m in. Betting this is all taken care of before the holiday season.

    Tony