This is how Apple prepares for “iPhone Day”

BuzzFeed:

How does Apple ship iPhones around the world on launch day? We got a behind-the-scenes look with head of retail Angela Ahrendts.

It’s a superficial look but has some interesting details like the UPS sorting facility in Kentucky. Don’t like the little dig about the lack of lines at Apple Stores though. There’s no proof that “no lines” equals “lack of interest”.