Angela Ahrendts discusses the future of Apple Retail


Apple’s Senior VP of Retail Angela Ahrendts explained the company’s plans for the future of Apple Retail in her presentation at today’s Apple Event, saying that Apple Stores are no longer just stores – they’re Town Squares.

Ahrendts has been talking about this for a while but, for some reason, it was only yesterday it hit me how odd and jarring the term “Town Squares” was. I can’t quite put my finger on why I dislike it so much.